Delhaize Luxembourg and Delhaize Le Lion\/ De Leeuw SA (‘Delhaize’) take the protection of your privacy and your rights regarding personal data very seriously.<\/p>\n
This privacy statement aims to inform you about how Delhaize collects, processes, and uses your personal data in general, when you use the website www.delhaize.lu (‘Website’) or when you use the SuperPlus card. The processing of personal data is carried out in accordance with the obligations of the General Data Protection Regulation (GDPR) and all applicable privacy and personal data protection regulations.<\/p>\n
You can read this statement in different ways. If you want a complete explanation of how Delhaize processes your personal data, start with Chapter 1. If you want to better understand how Delhaize organizes certain data processing activities, go to Chapter 10. You will find detailed information on each type of data processing there.<\/p>\n
If you have questions regarding this Privacy Statement or your personal data, you can contact customer service at serviceclients@delhaize.be or the data protection team at dataprotection@delhaize.be.<\/p>\n
The data controllers of personal data are Delhaize Luxembourg SA, located at 19, Route de Bastogne, L-9638 Pommerloch, and Delhaize Le Lion\/ De Leeuw SA, located at Brusselsesteenweg 347, 1730 Asse (hereafter ‘Delhaize’ or ‘we’). Regarding SuperPlus card data, SA Points Plus Punten, a subsidiary of Delhaize at the same address, is also responsible for data processing.<\/p>\n
You can contact the data protection team via dataprotection@delhaize.be. For questions regarding your rights, we ask that you contact our customer service via serviceclients@delhaize.be. More information on how to exercise your rights can be found in Chapter 7.<\/p>\n
The term ‘personal data’ here refers to any information concerning an identified or identifiable natural person (the ‘data subject’).<\/p>\n
At Delhaize, we ensure that your personal data is processed in accordance with applicable law, appropriately, and limited to what is necessary for the intended purpose.<\/p>\n
The data we collect and process about you may include:<\/p>\n
– Identification data: such as your name, first name, date of birth,\u2026<\/p>\n
– Contact data: postal address, email address, phone number, your username when contacting us via social media,\u2026<\/p>\n
– Customer data: such as your SuperPlus card number, your loyalty points<\/p>\n
– Transactional data from in-store or Belgian website purchases, and, if applicable, your payment data when online payment on the Belgian site is made.<\/p>\n
– Data on your shopping behavior in-store and online on the Belgian site: such as your customer profile or segment resulting from an analysis of your purchases (e.g., wine lovers,\u2026), your use of promotions and SuperPlus card benefits, your usual Delhaize store,\u2026<\/p>\n
– Online behavior data: cookies, email openings, contest participation, online purchases on the Belgian site, use of the application and Website, use of your digital account,\u2026<\/p>\n
– Data regarding your preferences and interests: such as your choice of loyalty program package, or any interest in products or product ranges you have communicated to Delhaize<\/p>\n
– Your subscriptions and unsubscriptions to our commercial communications: if you have a digital account, these preferences appear on your profile page (see ‘communication preferences’ tab)<\/p>\n
– Data regarding complaints, questions, remarks<\/p>\n
We do not collect or process special categories of data, unless we receive your explicit consent or are legally required. For example, we may retain and use data concerning allergies when you provide such data in a customer service inquiry. More information is available in Chapter 10.6.<\/p>\n
Delhaize collects and uses your data for specific, explicit, legitimate purposes and will not use it for incompatible subsequent purposes.<\/p>\n
Chapter 10 provides detailed information on how your data is used and the legal bases that allow us to process your data. These bases are:<\/p>\n
You can withdraw your consent at any time when processing is based on consent.<\/p>\n
When processing is based on legitimate interest, you can object at any time if your interest overrides ours.<\/p>\n
For commercial purposes, you can object at any time, including profiling. Some benefits of the SuperPlus program may then be unavailable. More information on your rights is in Chapter 7.<\/p>\n
Within Delhaize:<\/strong> Outside Delhaize:<\/strong> This includes:<\/p>\n With your consent, we share data with:<\/p>\n We do NOT share your identification and contact data with other partners (within Ahold Delhaize or third parties) for their own commercial purposes. Such communication can only occur via Delhaize communications you subscribed to.<\/strong><\/p>\n Mandatory transfers<\/strong> Other transfers<\/strong> Some data may be transferred to servers outside your country of residence or to third parties processing data abroad on our behalf. By providing your personal data to Delhaize, particularly via websites, you consent to international transfers. Transfers outside the European Economic Area (EEA) use appropriate safeguards, typically EU standard contractual clauses.<\/p>\n More details are in Chapter 10.<\/p>\n Delhaize aims for transparency about how we process data and your rights. We will respond without undue delay, usually within one month of receiving a complete request. Complex requests may extend by 2 months.<\/p>\n 7.1. Right of access<\/strong><\/p>\n You have a\u00a0right to access<\/strong>\u00a0your data and receive information on purposes, data categories, recipients, storage periods, rights of correction\/deletion, objection, complaints, source of data, automated decisions\/profiling, and safeguards for international transfers. See Chapters 7 and 10.<\/p>\n To exercise access, you can:<\/p>\n How can I prove my identity?<\/strong><\/em> 7.2. Right to rectification, restriction, and deletion<\/strong><\/p>\n SuperPlus card conditions require accurate data. You can\u00a0correct your data<\/strong>\u00a0anytime.<\/p>\n To exercise this right, you can:<\/p>\n You may request\u00a0restriction<\/strong>\u00a0to stop processing without deletion, in cases provided by law.<\/p>\n You may request\u00a0deletion<\/strong>\u00a0when:<\/p>\n Use customer service to exercise this right. Verification may be requested.<\/p>\n How can I prove my identity?<\/em><\/strong> 7.3. Right to data portability<\/strong><\/p>\n You can receive your personal data in a structured, commonly used, machine-readable format and transmit it when:<\/p>\n Exercise this right via customer service, online form, or phone +32 800 95 713. Verification may be requested.<\/p>\n How can I prove my identity?<\/em><\/strong> 7.4. Right to withdraw consent for commercial use (including profiling)<\/strong><\/p>\n Data protection and e-privacy rules require prior consent before sending commercial communications (emails, SMS, etc.).<\/p>\n You can withdraw consent for commercial use at any time, free of charge.<\/p>\n How to unsubscribe from commercial electronic communications?<\/strong><\/p>\n Comment se d\u00e9sinscrire de nos communications postales (papier) ?<\/strong><\/p>\n Pour vous d\u00e9sinscrire de nos communications papier adress\u00e9es :<\/p>\n Vous pourriez recevoir encore quelques communications pendant 6 \u00e0 9 semaines apr\u00e8s d\u00e9sinscription, car elles ont \u00e9t\u00e9 imprim\u00e9es ou planifi\u00e9es avant votre demande.<\/p>\n Comment refuser toute personnalisation \/ profilage \u00e0 des fins commerciales ?<\/strong><\/p>\n Le profilage commercial pour l\u2019envoi d\u2019offres personnalis\u00e9es est bas\u00e9 sur votre consentement. Vous pouvez l\u2019ajouter ou le retirer :<\/p>\n Si vous refusez le profilage, Delhaize n\u2019analysera plus votre comportement pour les offres personnalis\u00e9es, mais vous pourriez encore recevoir des communications g\u00e9n\u00e9rales.<\/p>\n Le profilage bas\u00e9 sur l\u2019int\u00e9r\u00eat l\u00e9gitime (recommandations produits ou adaptation du site) peut \u00e9galement \u00eatre refus\u00e9 en contactant notre service client\u00e8le.<\/p>\n Comment ne plus recevoir d\u2019enqu\u00eates ?<\/strong><\/p>\n D\u00e9sinscrivez-vous via le lien pr\u00e9sent dans le bas des communications d\u2019enqu\u00eates. Ces communications ne sont pas incluses dans vos pr\u00e9f\u00e9rences g\u00e9n\u00e9rales.<\/p>\n Comment prouver mon identit\u00e9 ?<\/strong><\/p>\n Envoyez une copie de votre permis de conduire, passeport ou verso de votre carte d\u2019identit\u00e9. Cachez le num\u00e9ro et la photo pour la s\u00e9curit\u00e9 et pr\u00e9cisez que la copie est destin\u00e9e exclusivement \u00e0 Delhaize. Les copies seront d\u00e9truites apr\u00e8s utilisation.<\/p>\n Droit d\u2019opposition et r\u00e9clamation<\/strong><\/p>\n Nous conservons vos donn\u00e9es uniquement le temps n\u00e9cessaire \u00e0 leur finalit\u00e9 :<\/p>\n Vos donn\u00e9es sont prot\u00e9g\u00e9es par des mesures techniques et organisationnelles :<\/p>\n Delhaize traite vos donn\u00e9es dans diff\u00e9rentes situations : carte SuperPlus, concours, achats en ligne, enqu\u00eates, apps mobiles. Les informations sur le type de donn\u00e9es, la base l\u00e9gale, la finalit\u00e9 et la dur\u00e9e sont pr\u00e9cis\u00e9es ci-dessous :<\/p>\n Delhaize collecte :<\/p>\n Finalit\u00e9s et bases l\u00e9gales :<\/strong><\/p>\n Profilage :<\/strong>\u00a0bas\u00e9 sur votre consentement pour offres personnalis\u00e9es ou sur l\u2019int\u00e9r\u00eat l\u00e9gitime pour recommandations et adaptation du site. Refus possible via les instructions du chapitre 7.4.<\/p>\n Compte de fid\u00e9lit\u00e9 SuperPlus :<\/strong>\u00a0vous pouvez consulter et modifier vos donn\u00e9es dans votre profil digital, y compris :<\/p>\n Pr\u00e9f\u00e9rences de communication :<\/strong>\u00a0possibilit\u00e9 de recevoir des communications \u00e9lectroniques, de tiers ou via r\u00e9seaux sociaux (custom audience), ou des communications papier selon le package choisi. Les options peuvent \u00eatre modifi\u00e9es dans votre profil digital ou via le service client\u00e8le.<\/p>\n Dur\u00e9e de conservation :<\/strong><\/p>\n
\nIf necessary for the purposes of processing, we may share your personal data with other Delhaize entities: Delhaize Luxembourg, Delhaize Le Lion\/ De Leeuw SA, subsidiaries, and franchisees (Belgian and\/or Luxembourgish). These entities will use your data for the same purposes described in this Privacy Statement.<\/p>\n
\nWe may use service providers for certain services or for sending product and service information. They have access only to necessary data and are bound by confidentiality.<\/p>\n\n
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\nSometimes we must transfer personal data due to law, regulation, or legal procedure, e.g., authorities or police actions. Transfers may also occur to prevent physical or financial harm, or investigate fraud or illegal activities.<\/p>\n
\nWe may transfer data in case of sale or transfer of our business or assets, ensuring the recipient uses data according to this Privacy Statement.<\/p>\n6. International data transfers<\/h2>\n
7. Your rights<\/h2>\n
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\nProvide a copy of your driving license or passport, or the back of your ID card. Hide the ID number and photo, and indicate the copy is for Delhaize only. Delhaize will destroy copies after use.<\/em><\/p>\n\n
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\nProvide a copy of your driving license or passport, or back of your ID card. Hide ID number\/photo, indicate it is for Delhaize only. Copies are destroyed after use.<\/em><\/p>\n\n
\nProvide a copy of driving license, passport, or back of ID card. Hide ID number\/photo, indicate for Delhaize only. Copies destroyed after use.<\/em><\/p>\n\n
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8. Conservation des donn\u00e9es personnelles<\/h2>\n
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9. S\u00e9curisation de vos donn\u00e9es<\/h2>\n
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10. Traitement de vos donn\u00e9es<\/h2>\n
10.1 Marketing et programme de fid\u00e9lit\u00e9 : carte SuperPlus<\/h4>\n
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